Solutions for Advertisers

NiFTy TV isn't just a product for broadcasters; it's also a solution for advertisers who are looking to deliver targeted demographics and qualifying leads. NiFTy TV Advertising is a complete package. Our unique video advertising formats and built-in buy opportunities make it easy to target your message and get measurable results.

By accessing NiFTy TV's market of content channels, your message will be positioned to reach new consumers through innovative and measurable means. NiFTy TV delivers flexible advertising solutions coupled with the familiar buying practices of traditional media.

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Video Advertising Formats

Our ad insertion methods and advertising formats naturally fit into the viewing experience and are never intrusive.

• In-stream video spots.

  Like traditional television ads, in-stream video spots are time-scheduled video advertisements seen throughout live or pre-recorded shows.

• Pre-rolls video spots.

  Shown each time a user opens the NiFTy TV video player or changes channels, Pre-roll ads are rich, streaming video advertisements.

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Built-in Buy Opportunities

Ever wished you could attach a "buy now" button to your TV spots? With NiFTy TV, you can. NiFTy TV players include a "learn more" / buy link prominently displayed below the video window.

This link and the associated text scroll are synchronized with the video content (such as your commercial) as it is broadcast.

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Measurable Results

You do the market research. You carefully craft your message. You spend a lot of money to put that message out there.

But how do you measure the effectiveness of your campaign?

NiFTy TV Online Television continuously measures audience size and demographics and not only provides direct feedback on how many viewers were moved to action by your message, but also "attention metrics" such as the number of players minimized and/or muted during your spot and a count of the number of players in full screen mode.

With NiFTy TV, you not only know how many players were showing your spot, but you also get a good idea of how many people were actually paying attention to your message.

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